In June Of The Current Year Sector Services Rendered To Companies Increased 1.34%

The National Institute of Statistics and Informatics (INEI) informed that during the month of June 2022, the sector services rendered to companies registered a growth of 1.34%, compared to the same month of the last year, determined by the positive evolution of the activities of travel agencies and tour operators and also of advertising and market research. Nevertheless, it decreased the activities of administrative services and support to companies and also professional, scientific and technical activities.

The factors that driven the sector were: the progressive reactivation of tourism sector, full opening of airports and limited capacity, promotions of air tickets and travel packages for the corporate sector and campaigns to boost domestic tourism, launch of brands and travels for National holidays, greater advertising investment, new marketing projects and massive advertising campaigns.

During the month under analysis, travel agencies and tour operators increased their activities in 279.03%, due to the dynamism of travel agencies in the variety of offers and discounts of air tickets, tour packages, reservation services, as well as the additional services of travels targeted to the leisure corporate segment, before the progressive reactivation of tourism sector and reopening of airports, celebration of holidays like Father’s Day, Feast of Saints Peter and Paul, holidays for public sector, important holidays at national level such as “Feast of the Intu Raymi” in Cusco and the Feast Saint John in the Jungle and the promotion of the campaigns managed by MINCETUR and PROMPERU. The same behavior was observed in tour operators, due to the moderate recovery of national tourism and receptive tourism.

During June 2022, advertising and market research grew 6.78%, due to the good performance of advertising area, greater investment in advertising projects, new customer acquisition, greater services of promotion, management of commercial channels, sales point and strategic information of the market, digital advertising ads through online platform, renovation of rent contracts for panels and led screens in exteriors. Nevertheless, the activity of market research showed a slight drop, due to lower market studies, lower investigation about political, economic and social matters and lower surveys and polls at national level.

The activities of administration and support services decreased in 2.08% explained mainly by the activities of rent and operating lease due to lower machinery contract, equipment and tangible goods, lower projects, and suspension of works. Private security activities reported negative results due to the reduction of guard post, personal protection and security counselling. The agencies of job and temporary job placement also decreased, due to the low human talent management. On the other hand, it increased the activities of general cleaning of buildings due to new cleaning, disinfection and pest control contracts.

During the sixth month of the current year, professional, scientific and technical activities decreased in 1.68%, due to lower activity of architecture and engineering and allied counselling activities of due to the lower development of engineering projects, lower progress of public works, public tenders, decrease of mining activities, closure of projects, consulting and supervision of works. Judicial activities also decreased due to the suspension of projects, lower progress of judicial process and legal technical counselling in civil, family and penal right. Likewise, accounting activities decreased due to end of contracts with customers, lower audits requirement and decrease in accounting, tax and labor services.